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Casinos Risk Heavy Fines for Misleading Advertisements

December 30, 2017 July 20, 2018 Claire Aleman

If you operate an online casino site that holds a UK Gambling Commission issued gaming license, then you need to pay very careful attention to the way that you advertise your bonus offers, in fact if you hold a gaming license in other countries too, you need to ensure your bonuses are promoted accurately.

There has been something of a marked increase in the number of casino game players who have been complaining to online casino regulators recently, and it is mostly the bonus offers they have been offered and have claimed that those players have been complaining about.

Many bonuses are described as “free” bonuses, however to claim them you often first have to make a deposit and then play through your bonus credits a certain number of times before you will be in a position to withdraw money and any winnings from your casino account.

Due to the incorrect use of the word “free” and some other irregularities in regards to the bonus terms and conditions the UK Gambling Commission in partnership with the Advertising Standards Authority in the UK they have been taking legal action against a number of online and mobile casino sites, resulting in some huge fines being given to casinos that have been found to be advertising their bonuses incorrectly or unfairly.

If you are interested in claiming casino bonuses then always do ensure you are aware of the terms and conditions attached to each bonus and if you do feel you have been short changed then be prepared to complain to the casinos licensing authority or gambling commission.

Terms and Conditions of Casino Bonuses

With online casinos now being under the very watchful eye of their regulators you will find that most casinos bonus terms and conditions are much easier and clearer to understand.

But always do keep in mind when claiming a casino bonus you are agreeing to be bound by those terms and conditions, so whatever you do make sure you read through them all and fully understand how you are then going to be obliged to use your bonus credits.

Take into account any maximum or minimum stake you have to play for when using bonus credits, which games you can and cannot play and also just how many time you have to play through your bonus credits too.

Once you do know all of that information you will never fall foul on any bonus terms and conditions, which in most cases when you do fall foul of any terms and conditions your account balance will be voided out!

Stick to Licensed Casino Sites

If there is one bit of advice I would pass on anyone in the UK that wants to start playing at an online casino site when that person is based in Great Britain, it is to ensure that the casino sites they do become a member of holds a full and valid UK Gambling Commission issued gaming license.

That will always give you the peace of mind in knowing your account balance is in a safe and segregated bank account, and you will also have the added peace of mind in knowing that every single game available at those casino sites are fair and random too.

It is also going to be very beneficial for players who are based in the UK or for that matter any other country of the world to sign up to a casino site that allows them to play in their own home currency as that way no currency exchange rate fees will be taken from your deposits and you will not be at the mercy of currency exchange rates too.

But do be aware that some casino sites may proclaim to be licensed and regulated by one or more gambling commission or gaming authority when they are not, sadly that is the nature of the internet these days, so always make a point of checking the gambling commission website just to double check any casino site you come across is fully licensed.

All licensed casino sites do have to abide by some very strict rules and regulations too, so you will always have a hassle free experience and will be playing at casino sites that believe in fair play and integrity.

About The Author

Claire Aleman


Claire Aleman is a casino game player at heart, and has been playing at online and land casinos for many years now, and as such she is perfectly placed to review all of the very latest casino game releases, which she does regularly!

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